The Insurance Company Lawyer Who Switched Sides.
Landon knows the insurance company playbook because he helped write it. Now he tears it apart — for you.
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- Former defense attorney insider knowledge
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About Landon Crider
The insurance adjuster who called you after your accident sounded friendly. Helpful, even. They asked how you were feeling, said they wanted to "make this right," and mentioned they might be able to cut you a check quickly to help with expenses.
But Landon Crider knows exactly what's happening on the other end of that call — because he used to be on that side.
Landon is a Personal Injury Attorney at Gunn Law Group, where he represents injured individuals and families across Georgia in car accidents, truck crashes, and serious injury cases. But what makes Landon different from most plaintiff's lawyers isn't just his skill — it's where he came from.
For years, Landon worked at two prominent Atlanta defense firms, representing insurance companies and corporations in personal injury litigation. He learned their strategies, saw their internal playbooks, and understood exactly how they evaluate cases and minimize what injured people receive.
Then he decided to use everything he'd learned to fight for the other side.
Why Landon Switched Sides
The decision didn't happen overnight. Landon grew up in Cobb County — Marietta, Kennesaw, the suburbs northwest of Atlanta where regular people work hard and expect fairness in return. After earning his undergraduate and law degrees from Georgia State University (where he was classmates with GLG founder Harrell Gunn), defense work seemed like a natural career path.
The work was intellectually challenging. The paychecks were steady. Landon was good at it — defense firms don't keep attorneys who can't deliver results for their corporate clients.
But something kept nagging at him. In every case, there were real people on the other side. A truck driver who got rear-ended and couldn't work. A family whose father died in a preventable accident. A construction worker whose employer ignored basic safety rules.
Landon watched insurance companies use every tactic in the book to minimize what these people recovered. Delayed medical payments. Recorded statements designed to trap injured victims. "Independent" medical examiners hired specifically to downplay injuries. Settlement offers calculated to exploit desperation.
He realized that when companies violate safety rules — whether it's a trucking company ignoring federal rest requirements or a property owner knowing about a dangerous condition — it's not just one victim who's at risk. It's everyone. The community has an interest in holding rule-breakers accountable, and that accountability happens through cases like his clients'.
The turning point came when Landon realized he didn't want to help the powerful minimize their responsibility to the powerless anymore. He wanted to help the small against the big. So he made the switch.
At Gunn Law Group, Landon doesn't handle 200 cases at once like attorneys at volume mills. He takes the time each case deserves, brings the insider knowledge he gained from years on the defense side, and fights for people who deserve someone in their corner who actually knows how to win.
"I've been in the conference rooms where insurance companies decide your case is worth $50,000 instead of $500,000. I've seen the internal memos about dragging cases out until people get desperate. Now I use that knowledge to make sure my clients never get played."
Cases Landon Handles
Defense Insider Cases
Most personal injury lawyers have only ever worked on the plaintiff side. They guess at what the defense is doing behind closed doors. Landon isn't guessing — he's been in those rooms. He knows when an insurance company is bluffing versus genuinely preparing for trial. He understands the algorithms they use to evaluate claims and where those algorithms break down. When the defense sends a lowball offer, Landon knows whether it's their real position or the opening move in a longer strategy they hope you won't recognize.
Complex Insurance DisputesCar Accidents
When drivers violate basic safety rules like maintaining safe following distance, innocent people pay the price. Landon helps Atlanta-area accident victims hold negligent drivers accountable.
Car Accident LawyersTruck Accidents
Commercial trucking companies that prioritize profits over safety rules create dangers for everyone on Georgia highways. Landon knows how these companies think — and how to beat them.
Truck Accident LawyersWrongful Death
When preventable accidents take someone's life, insurance companies work to minimize what families receive. Landon fights to ensure those responsible face full accountability.
Wrongful Death LawyersCatastrophic Injuries
Serious injuries require serious preparation. Landon's defense background helps him anticipate every argument against full compensation.
Catastrophic Injury LawyersLandon Crider — Education & Background
Education
- Law School: Georgia State University College of Law — Atlanta, GA
- Undergraduate: Georgia State University — Atlanta, GA
- Classmate Connection: Law school classmates with GLG founder Harrell Gunn
Bar Admissions
- State Bar of Georgia
- Federal Court Admissions
Professional Experience
- Personal Injury Attorney, Gunn Law Group
- Former Associate at two prominent Atlanta defense firms — experience that now benefits clients through insider knowledge of insurance company tactics, case evaluation methods, and settlement strategies
- Extensive litigation experience representing both defendants and plaintiffs in personal injury cases
Community Connection
- Born and raised in Cobb County, Georgia
- Deep understanding of metro Atlanta roads, hospitals, and legal community
- Committed to helping "the small against the big"
Practice Focus
- Complex personal injury cases involving insurance disputes
- Cases where defense tactics require insider knowledge to counter
- Motor vehicle accidents with significant insurance coverage issues
- Wrongful death and catastrophic injury claims
In Landon's Words
"When I worked for insurance companies, I saw how they really evaluate cases. They have target numbers for settling claims at 40-60% of actual value, and they count on most lawyers not knowing how to push past those numbers. I know their playbook because I helped execute it. Now I use that knowledge to get my clients what their cases are actually worth, not what the insurance company hopes they'll accept."
How Landon Works With You
What most people experience with insurance companies (and why it keeps them up at night): The adjuster sounds sympathetic. They ask about your injuries, your medical treatment, your lost work. They might even send a check to "help with expenses" while your claim is "being processed." But weeks turn into months, and their settlement offers keep coming in way below what your case is worth. You start wondering: are they lowballing everyone, or is my case really not that valuable?
Here's how Landon works differently:
Step 1 — We Evaluate Your Case Like a Defense Attorney Would
When you call Gunn Law Group, Landon doesn't just assess your case from the plaintiff's perspective. He evaluates it the way insurance companies do — looking at what they'll argue, what evidence they'll challenge, and what their settlement algorithm will spit out. Then he builds a strategy to counter every move they're planning to make.
Step 2 — We Investigate With Defense Weaknesses in Mind
Landon knows exactly what evidence defense attorneys look for to undermine injury claims. He starts by securing that evidence first: surveillance footage before it's deleted, witness statements before memories fade, and medical documentation that proves crash-causation. Every case is built to withstand the specific attacks insurance companies will launch.
Step 3 — We Negotiate From a Position of Insider Knowledge
Most lawyers negotiate based on what they think a case is worth. Landon negotiates based on what he knows insurance companies have budgeted for similar cases. When they make a lowball offer, he knows whether they're bluffing or whether that's their genuine assessment of the case value. That knowledge gets better results.
Step 4 — We're Prepared to Go to Trial (And They Know It)
Insurance companies track which lawyers actually take cases to trial versus which ones always settle. Landon's defense background includes extensive trial preparation, and insurance companies know he's not bluffing when he says he'll take a case to court. That reputation creates settlement leverage.
THE GLG AGREEMENT PLAN
- No fee unless we win — you pay nothing unless we recover compensation for you
- Insider knowledge working for you — not against you
- Regular case updates — you'll never wonder what's happening behind the scenes
- We handle all insurance company contact — no more recorded statements or pressure tactics
Every case is unique. Results depend on the facts and circumstances. Past results do not guarantee future outcomes.
Why Clients Choose Landon Over Other Firms
He's Been in the Insurance Company War Rooms
Most plaintiff's lawyers guess at what insurance companies are thinking. Landon has been in the strategy meetings where they decide your case is worth $40K instead of $400K. He's seen the internal guidelines they use to evaluate claims. He knows when they're bluffing and when they mean business. That intelligence wins cases.
"Landon knew exactly what the insurance company would argue before they even made their offer. We were three steps ahead the entire time." — Client review
He Knows When They're Lying (Because He Used to Help Them Do It)
Insurance adjusters are trained to sound sympathetic while gathering information to use against you. Landon knows their scripts, their tactics, and their timelines. When they say "this is our final offer," he knows whether that's true or just another negotiating position.
Former Defense Attorney Focus
Landon doesn't try to be everything to everyone. His practice focuses on cases where his defense background creates the biggest advantage — complex insurance disputes, cases involving corporate defendants, and claims where the other side is using sophisticated legal tactics. That focused experience gets results.
Two Sides of the Same Legal System
Most attorneys have only seen personal injury law from one perspective. Landon has seen it from both sides — as a defense attorney protecting corporations and as a plaintiff's attorney fighting for individuals. That complete picture helps him anticipate problems other lawyers don't see coming.
Insurance Companies Know Him (And Respect the Switch)
When insurance adjusters see Landon representing a plaintiff, they know they can't use the standard delay-and-lowball tactics. They know he understands their internal processes, their case evaluation methods, and their settlement authority. That reputation gets clients to better offers faster.
Beyond the Office
Cobb County roots
Landon grew up in Cobb County — the suburbs northwest of Atlanta where people still know their neighbors and expect fairness in return. That upbringing shaped his worldview: regular people working hard and deserving to be treated right.
Georgia State connection
Both his undergraduate and law degrees are from Georgia State University, where he was classmates with GLG founder Harrell Gunn. That shared foundation creates a level of professional trust that takes most attorney relationships years to develop.
Community commitment
Landon chose to leave comfortable defense work because he wanted to help people in his own community. The switch wasn't about money — it was about alignment with his values.
Metro Atlanta knowledge
Having grown up and worked in the Atlanta area for years, Landon knows the local roads where accidents happen, the hospitals where clients get treated, and the courthouses where cases are decided. That local insight matters in personal injury practice.
What Clients Say About Landon
"The insurance company kept telling me their offer was 'industry standard' for my type of injury. Landon laughed and said he'd seen their internal guidelines when he worked for firms like theirs — and this wasn't even close to industry standard. We got four times their 'final' offer."
"Other lawyers told me to take the settlement because 'you never know what a jury will do.' Landon said he'd been on the defense side and knew exactly what this case was worth to them. He was right — they had another $200,000 in their budget."
"Landon anticipated every argument the defense made. It was like he had their playbook — which, I guess, he did. We never felt like we were reacting to their moves because we were always one step ahead."
Case Results
Gunn Law Group has recovered millions of dollars for Georgia families in complex insurance disputes and serious injury cases.
Every case is different. Past results do not guarantee future outcomes.
Third-Party Validation
Licensed member, State Bar of Georgia
Injured and Getting the Runaround from Insurance? Don't Get Played.
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"The Insurance Company's Secret Settlement Playbook (And How to Beat Them at Their Own Game)"
- The 3 questions insurance adjusters ask to reduce your settlement by 50%
- Why they want a recorded statement (and what to say instead)
- The internal algorithms companies use to value your claim
- How to spot when they're bluffing versus when they're serious
- The magic words that get you transferred to their settlement authority
Questions People Ask at 3am After an Accident
Stop Playing Their Game by Their Rules. Time to Even the Odds.
Right now, the insurance company is using every tactic Landon learned during his years working for firms just like theirs. They're evaluating your claim based on what they think you don't know. They're counting on you accepting their timeline, their medical opinions, and their settlement offers without understanding how those numbers were really calculated.
Every day that passes without experienced representation, they get more confident that you'll eventually accept whatever they offer. Their algorithms are working. Their delay tactics are working. Their low-ball offers will eventually work.
But it doesn't have to go that way. With Landon Crider, you get:
- An attorney who's been in their strategy meetings
- Someone who knows their playbook because he helped write it
- A lawyer who can anticipate their moves three steps ahead
- An advocate who understands what your case is worth to them — not just to you
That insider knowledge starts with one conversation.
- No fee unless we win
- Former defense attorney insider knowledge
- ★★★★★ 566+ Google Reviews
- Available 24/7 — nights, weekends, holidays
Submitting a form or calling the firm does not create an attorney-client relationship unless Gunn Law Group agrees to represent you.
Harrell Gunn, Esq.
Your Injury Lawyer Shouldn't Need a Translator for Your Medical Records
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Empathetic advocate who ensures you feel heard throughout your case.
View Adriauna's ProfileGunn Law Group — The Insurance Company Lawyer Who Switched Sides.
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